Monday, August 25, 2014

Bucket Brigade

Yes, I was invited to take the Ice Bucket Challenge.
No, you won't see any video of me getting doused. Anyone who has seen my cell phone knows that it doesn't take pictures, let alone videos.
What you also won't see are the checks we've written over the years to sponsor a friend who takes part in the annual Walk to Defeat ALS in New York City.

It's great that the Ice Bucket Challenge went viral and that many millions of dollars have been donated to the fight against ALS.
One giant influx of cash is unlikely to solve the problem, however. It is a steady flow of donations that keeps the fight going, so it will be great if everyone who donated this year does so again next year... and the year after that... and the year after that.

Preferably without having to have another bucket of ice water poured on them.

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